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You can also use free online tools to find the keywords that are most likely to be searched by your targeted audience. Incorporate these keywords in your page's title and contents in a natural manner. You can also include them in your meta description which is a small portion of text that appears on the SERP with your page's title and URL.<br><br>When you select keywords, be sure you don't overdo it and end up with spammy content. Don't overfill your content with unnaturally repeated keywords, as this could result in penalties from Google. Keywords should be utilized in a natural manner and add value to your content. Additionally, you should avoid using keywords that are too generic and have little or no impact on your SEO.<br><br>Optimization of the page<br><br>SEO is a complicated and lengthy process that requires correct knowledge and tools in order to be successful. On-page SEO is a crucial element of this process. 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